LEANDRO DOLFINI
︎DPZ
They asked me if I like
advertising. I replied, Of course not, who does?
And yet, I’ve been in
this profession for over 20 years. Because I love entertainment. And using
advertising to bring entertainment to people is my passion.
Using brands I work for
to win people’s Hearts. That’s fun, builds loyalty, and sells.
Currently at DPZ, with
almost 5 years leading Ypê account, we achieved in the first year the Globo
Network’s “Profissionais do Ano” award with “Brazil’s Most Famous Wardrobe” for
Tixan, among other prizes. We launched Ypê Concentrated Fabric Softeners at São
Paulo Fashion Week with an unprecedented collection of flowers that bloomed
straight from clothes, and cleaned the dirtiest house in the world with Ypê
Home products featuring the Addams Family’s Thing. By distancing the brand’s
communication from the category, we reached impressive sales and share numbers,
placing Ypê in both national and international creativity stages. This earned a
Gold Effie 2024.
Not to mention the “Ypê de
Milhões” with Chaves’ Village, which broke all registration records in the
company’s promotional history.
And now, in 2025, after 5 years
managing this client, we surpassed the giant OMO as the number one soap of
Brazil with Tixan Ypê. o/
In 2019, I launched the
New Renault Kwid Outsider with the “Dungeons & Dragons” campaign. It earned
the agency and client the award for best automotive campaign of the year with
the Grand Effie Awards, and Renault was the largest advertiser in Brazil. The
main award in the advertising market, which values creativity tied to results.
Previously, I worked at
agencies such as Talent/Marcel, Grey, F/Nazca, LewLara, and Leo Burnett, where
I handled clients like Nissan, Skol, Vivo, Visa, Honda, and Nike, among others.
In other words, whatever
the product, I’ll do everything I can to make sure it doesn’t look like
advertising at all.
ledolfini@gmail.com
(11) 98644.4429
︎AWARDS
• Effie Awards Brasil- 2024
• Effie Awards Brasil- 2023
• Clio Awards - 2024
• Finalist 37th award Professionals of the Year Rede Globo - 2015
• Youtube Works Brasil- 2020
• Colunistas Awards