LEANDRO DOLFINI
︎DPZ

They asked me if I like advertising. I replied, Of course not, who does?

And yet, I’ve been in this profession for over 20 years. Because I love entertainment. And using advertising to bring entertainment to people is my passion.

Using brands I work for to win people’s hearts. That’s fun, builds loyalty, and sells.

Currently at DPZ, with almost 5 years leading Ypê account, we achieved in the first year the Globo Network’s “Profissionais do Ano” award with “Brazil’s Most Famous Wardrobe” for Tixan, among other prizes. We launched Ypê Concentrated Fabric Softeners at São Paulo Fashion Week with an unprecedented collection of flowers that bloomed straight from clothes, and cleaned the dirtiest house in the world with Ypê Home products featuring the Addams Family’s Thing. By distancing the brand’s communication from the category, we reached impressive sales and share numbers, placing Ypê in both national and international creativity stages. This earned a Gold Effie 2024.

Not to mention the “Ypê de Milhões” with Chaves’ Village, which broke all registration records in the company’s promotional history.

And now, in 2025, after 5 years managing this client, we surpassed the giant OMO as the number one soap of Brazil with Tixan Ypê. o/

In 2019, I launched the New Renault Kwid Outsider with the “Dungeons & Dragons” campaign. It earned the agency and client the award for best automotive campaign of the year with the Grand Effie Awards, and Renault was the largest advertiser in Brazil. The main award in the advertising market, which values creativity tied to results.

Previously, I worked at agencies such as Talent/Marcel, Grey, F/Nazca, LewLara, and Leo Burnett, where I handled clients like Nissan, Skol, Vivo, Visa, Honda, and Nike, among others.

In other words, whatever the product, I’ll do everything I can to make sure it doesn’t look like advertising at all.

ledolfini@gmail.com
(11) 98644.4429

︎AWARDS