TRIDENT GOLD
Ostentation Funk came from a social movement, which started in the slums
of the biggest Brazilian cities, where people got together in the so-called
“hang-outs”, while showin off expensive accessories such as golden watches,
jewelries,band clothes and imported cars.
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Ostentation Funk came from a social movement, which started in the slums
of the biggest Brazilian cities, where people got together in the so-called
“hang-outs”, while showin off expensive accessories such as golden watches,
jewelries,band clothes and imported cars.
The challenge was to put Trident in the mouth of this group and,
ai the same time, turn it into one of theses accessories.
For this w searched the ambassador of this movement: McGuimê.
And we made a partnership with him, launching his new hit.
We recorded the music video-clip and put on Trident in this world.
At the end of the clip the funk man called Trident living a mystery
in the air. In this scenario the teaser was launched.
Few days later, a film revealed the mystery showing the Trident
company producing a brand new version with the golden package made
exclusively to him, the Trident Gold. Press kits with a new Trident
and information about the campaign were sent to the press,
friends, musicians, famous people and opinion leader.
One ton of Trident Gold was delivered to McGuimê, so he could show it
off and distribute in his concerts throughout Brazil.
More than 80 million people were impacted by the campaign.
The Trident has been the first world brand of chewing gum to launch an exclusive
product to social movement and become a cool accessory in these “hang-outs”.
ai the same time, turn it into one of theses accessories.
For this w searched the ambassador of this movement: McGuimê.
And we made a partnership with him, launching his new hit.
We recorded the music video-clip and put on Trident in this world.
At the end of the clip the funk man called Trident living a mystery
in the air. In this scenario the teaser was launched.
Few days later, a film revealed the mystery showing the Trident
company producing a brand new version with the golden package made
exclusively to him, the Trident Gold. Press kits with a new Trident
and information about the campaign were sent to the press,
friends, musicians, famous people and opinion leader.
One ton of Trident Gold was delivered to McGuimê, so he could show it
off and distribute in his concerts throughout Brazil.
More than 80 million people were impacted by the campaign.
The Trident has been the first world brand of chewing gum to launch an exclusive
product to social movement and become a cool accessory in these “hang-outs”.
VIDEO CASE
VIDEO CLIP
FILME
PACK
